Essential Workforce Intelligence for Destination Organizations

Recorded On: 08/16/2023

Workforce shortages remain a pervasive industry challenge. Destination organizations are increasingly being asked to both speak to and help solve these challenges. Destinations International has partnered with Tourism Economics to provide destination organizations with the most detailed and actionable workforce intelligence available at the local level. Join us for an overview of these proprietary insights that can immediately inform your workforce development advocacy and strategy. 

This webinar will address several important questions:

  • Forecasts: How will our workforce evolve in three years?
  • Demographics: What age, race, gender, and education level is our workforce? How does hospitality sector diversity compare to the broader workforce? 
  • Recovery: How many unfilled jobs does our industry have and how does that compare to pre-pandemic levels? 
  • Benchmarking: How do our workforce challenges compare with other destinations? How is wage growth tracking against other industries and other destinations?

Presented by Tourism Economics

Adam Sacks


Tourism Economics

Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector.

For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations.

Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. And by examining the economic merits of travel facilitation, taxation, and tourism promotion initiatives, Adam’s work has influenced critical government policies.
He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing.

Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.

Zeek Coleman

Vice President, Americas

Tourism Economics


Essential Workforce Intelligence for Destination Organizations
08/16/2023 at 11:00 AM (EDT)  |  Recorded On: 08/16/2023  |  45 minutes  |   Closed captions available
08/16/2023 at 11:00 AM (EDT)  |  Recorded On: 08/16/2023  |  45 minutes  |   Closed captions available