EIC Bootcamp

The Event Impact Calculator Bootcamp is a multi-part educational series designed to get you in the best shape to evaluate and elevate the value of events to your destination. The series includes the foundation of destination economics, breaking down the EIC output report, learning from EIC super users, and sharing your calculations with stakeholders.

Chris Pike

Director of Impact Studies at Tourism Economics

Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

Andreas Weissenborn (Moderator)

Senior Director of Research & Advocacy

Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into hospitality that left him with a continued passion towards the tourism industry.

Weissenborn spent just short of 11 years with Visit Baltimore helping with its Research, Technology, and Information Systems across the organization. In 2017, he joined the Association on behalf of a Destinations International Foundation initiative to be a dedicated research source for Destinations International. 

Alyssa Poulin (Moderator)

Product Engagement Manager

An advocate for authentic travel experiences that serve both residents and visitors, Alyssa Poulin is Destinations International's Product Engagement Manager. Dedicated to serving destination professionals in their quest to craft sustainable destinations, she believes in the power of sustainable travel. While obtaining her Masters in Tourism Administration at The George Washington University, she provided destination development research and consultation for tourism organizations across the US, Europe, and the Caribbean. 

In her previous role as the Sales Manager for a portfolio of four Marriott hotels, she directed sales for the corporate, government, and tour and travel market segments. Prior to that role, she ran the Certified Tourism Ambassador Program at the Journey Through Hallowed Ground National Heritage Area and National Scenic Byway. In this capacity, she trained and managed membership of over 600 frontline hospitality employees while promoting the region as a visitor destination.

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EIC Bootcamp: Strengthen Your EIC Core
09/16/2020 at 11:00 AM (EDT)   |  60 minutes
09/16/2020 at 11:00 AM (EDT)   |  60 minutes By the conclusion of the session, attendees should understand: 1) Basic economic terms and what stretched destination organizations need to know to understand EIC when faced with reduced staff, 2) The philosophy behind EIC, 3) Key difference of event types (attendee spending by event type) and when to use each.
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EIC Bootcamp: Pumping up your EIC Output Report
09/30/2020 at 11:00 AM (EDT)   |  60 minutes
09/30/2020 at 11:00 AM (EDT)   |  60 minutes By the conclusion of the session, attendees should understand: 1) What various fields in the EIC mean, 2) Basic methodology behind the EIC, and where these numbers come from, 3) How to interpret the output report.
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EIC Bootcamp: Recovery
10/07/2020 at 11:00 AM (EDT)   |  45 minutes
10/07/2020 at 11:00 AM (EDT)   |  45 minutes During this session, we will dive into Q&A from the first two EIC Bootcamp sessions.
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EIC Bootcamp: Group Workout with EIC Super Users (Part 1)
10/21/2020 at 11:00 AM (EDT)   |  60 minutes
10/21/2020 at 11:00 AM (EDT)   |  60 minutes Maybe you hate group workouts; maybe you love them. But, don't fear! This time, you'll be with your fellow EIC users. You'll hear from peers in the industry on how they are using the EIC to forward their bureau strategy. This third "workout" will get your creative juices flowing as you learn other destinations' uses of the EIC above and beyond individual event analysis. Presenters: *Jerrine Lee, Visit Richmond *Christa Rowe, St. John’s Convention Centre *Nick Kopka, Shreveport-Bossier Sports Commission *Brad Toll and Joel Everts, Greater Green Bay Convention & Visitors Bureau
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EIC Bootcamp: Group Workout with EIC Super Users (Part 2)
10/28/2020 at 11:00 AM (EDT)   |  60 minutes
10/28/2020 at 11:00 AM (EDT)   |  60 minutes You'll hear from peers in the industry on how they are using the EIC to forward their bureau strategy. This "workout" will get your creative juices flowing as you learn other destinations' uses of the EIC above and beyond individual event analysis. Presenters: *Natalie Jamieson, Visit Baltimore *Josh Dill, Visit Frisco *Loren Gold and Vimal Vyas, Visit Raleigh *David Czechowski & Luke Karas, Choose Chicago
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EIC Bootcamp: Take Your Impact The Extra Mile
11/04/2020 at 11:00 AM (EST)   |  60 minutes
11/04/2020 at 11:00 AM (EST)   |  60 minutes In this last "workout," you will learn how to talk about EIC and the halo effect events and business meetings have towards your community. We will help you understand the metrics on how the work, investments, and opportunities can be gleaned from your usage of EIC. Join us for the final stretch of EIC Bootcamp!
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