Discovering the Value of Festivals and Cultural Events to your Destination

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Recorded On: 01/18/2023

Festivals and Cultural Events are a common occurrence in most destinations, but the question of how to measure and report on their impact is an ongoing one. Likewise, how does the Festivals and Cultural Events Module of the Event Impact Calculator measure that impact and what are the Best Practices for reporting that impact to your stakeholders? Whether you are a current Festivals Module Subscriber or considering subscribing, join us for an in-depth review of the Module and some subscriber Case Studies and Best Practices.

Chris Pike

Director of Impact Studies

Tourism Economics

Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.