Capturing the Canadian Consumer: Insights on the Outbound Canadian Traveller

The outbound Canadian travel market, based on its size, spending power and propensity to travel, is important for destinations worldwide. In the third edition of the study, Development Counsellors International (DCI) provides destinations, and the organizations that represent them, with a unique opportunity to hear directly from this market through a comprehensive survey of outbound Canadian travellers. “Capturing the Canadian Consumer: Insights into the Path to Purchase of for Canadian Travellers” provides insight into the habits and preferences of outbound Canadian travellers along their “path to purchase” for international leisure travel, the unique identity of Canada and its residents within North America and importantly, how destinations can implement impactful marketing campaigns that motivate Canadian consumers to select their destination using real world case studies.

Presented by Development Counsellors International.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.