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Business Intelligence: Marketing and Communications Training Course

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Each course within the Business Intelligence Certificate Program consists of approximately 6-8 hours of seat time, which includes watching module videos, completing knowledge check quizzes, and passing the final course assessment within a 90-day completion window. Upon successful completion of each individual course and post course assessment, users will receive a certificate of completion.

Modules Include:

  • Destination Organization Marketing  
  • Collaborating with Sales and Services  
  • Destination Branding and Positioning Strategy  
  • Digital Marketing and Online Presence 
  • Event Promotion and Attendance Building
  • Social Media, Public Relations, and Media Outreach
  • Communicating Through Challenges  
  • Event Marketing Analytics and Performance  

Each course within the Business Intelligence Certificate Program consists of approximately 6-8 hours of seat time, which includes watching module videos, completing knowledge check quizzes, and passing the final course assessment within a 90-day completion window. Upon successful completion of each individual course and post course assessment, users will receive a certificate of completion.

Key:

Complete
Failed
Available
Locked
Course Introduction
Introduction: Video
Open to view video.  |  3 minutes
Open to view video.  |  3 minutes
You must register to access.
Introduction: Presentation Slides
Open to download resource.
Open to download resource.
You must register to access.
Module 1: Destination Organization Marketing
Module 1: Video
Open to view video.  |  25 minutes
Open to view video.  |  25 minutes
You must register to access.
Module 1: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
You must register to access.
Module 1: Presentation Slides
Open to download resource.
Open to download resource.
You must register to access.
Module 2: Collaborating with Sales & Services
Module 2: Video
Open to view video.  |  31 minutes
Open to view video.  |  31 minutes
You must register to access.
Module 2: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
You must register to access.
Module 2: Presentation Slides
Open to download resource.
Open to download resource.
You must register to access.
Module 3: Destination Branding And Positioning Strategy
Module 3: Video
Open to view video.  |  39 minutes
Open to view video.  |  39 minutes
You must register to access.
Module 3: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
You must register to access.
Module 3: Presentation Slides
Open to download resource.
Open to download resource.
You must register to access.
Module 4: Digital Marketing And Online Presence
Module 4: Video
Open to view video.  |  20 minutes
Open to view video.  |  20 minutes
You must register to access.
Module 4: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
You must register to access.
Module 4: Presentation Slides
Open to download resource.
Open to download resource.
You must register to access.
Module 5: Event Promotion and Attendance Building
Module 5: Video
Open to view video.  |  30 minutes
Open to view video.  |  30 minutes
You must register to access.
Module 5: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
You must register to access.
Module 5: Presentation Slides
Open to download resource.
Open to download resource.
You must register to access.
Module 6: Social Media, Public Relations, and Media Outreach
Module 6: Video
Open to view video.  |  11 minutes
Open to view video.  |  11 minutes
You must register to access.
Module 6: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
You must register to access.
Module 6: Presentation Slides
Open to download resource.
Open to download resource.
You must register to access.
Module 7: Communicating Through Challenges
Module 7: Video
Open to view video.  |  38 minutes
Open to view video.  |  38 minutes
You must register to access.
Module 7: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
You must register to access.
Module 7: Presentation Slides
Open to download resource.
Open to download resource.
You must register to access.
Module 8: Event Marketing Analytics and Performance
Module 8: Video
Open to view video.  |  29 minutes
Open to view video.  |  29 minutes
You must register to access.
Module 8: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
You must register to access.
Module 8: Presentation Slides
Open to download resource.
Open to download resource.
You must register to access.
Course Conclusion
Final Assessment
30 Questions  |  3 attempts  |  24/30 points to pass  |  Graded as Pass/Fail
30 Questions  |  3 attempts  |  24/30 points to pass  |  Graded as Pass/Fail You will have three attempts to pass the final assessment. If you have not passed after three attempts, please contact education@destinationsinternational.org
You must register to access.
Certificate
No credits available  |  Certificate available
No credits available  |  Certificate available
You must register to access.