TRENDS WEEK - Borrowed Brilliance: What DMOs can learn from Ecommerce and Trying to Keep Up with the 'Next Big Thing'

The marketplace moves quickly. Consumer expectations shift, media platforms evolve, new discovery behaviors emerge, and destination marketers are expected to respond—all while protecting a long-term brand that cannot change with every trend.
What can DMOs learn from ecommerce, an industry built around rapid feedback and continual optimization? We’ll explore how destination marketers can use faster marketplace signals to make smarter decisions about content, media, audience priorities, and the consumer journey—without becoming reactive or commoditizing the destination.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.