Are You Self-Sabotaging Your Destination Data? What You Need to Know About Geolocation

Geolocation is capable of providing tremendous insight into visitor and resident behavior and destination performance. However, the volume and potential volatility of geolocation data pose unique challenges to destination leaders, especially when it comes to confidently interpreting and sharing geolocation-based insights with their communities. 

In this geolocation deep-dive, experts from Zartico will pull back the curtain to reveal the hidden factors that can determine success — or failure — with geolocation data. 

We’ll explore:

• How your choice of POIs can introduce bias into your geolocation data
• Why depending only on device counts will lead you astray
• Some basic data science concepts — like normalization — that are critical for accurate geolocation insights
• How to right-size your reporting parameters to maximize confidence and clarity

Presented by Zartico.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.