​Join Jane Cunningham and Andreas Weissenborn from Destinations International, and Dave Goodger from Oxford Economics as they discuss how destination organizations are developing new KPIs for measuring success and why measuring economic impact of meetings and events is a crucial part of these new KPIs. Now in its 10th year, Destinations International’s Event Impact Calculator equips convention bureaus with rapid, accurate, and credible reports on the economic value of events in their destinations. Learn how you can use the tool not only to demonstrate the value of business events, but also to strengthen relationships with stakeholders.

The Fourth Module of the Event Impact Calculator (EIC), the Local and Public Events Module (LPE), was launched in 2019 to complete the Event Impact Analysis Circle. Since then, many Destination Organizations and their partner Convention Centers/Venues use this Module to tell the entire story of Event Impact in their destination. Join us for a thorough review of the Module and to learn how Explore Edmonton and the Edmonton Convention Center use the LPE Module as a collaborative tool.

​The Canadian Event Impact Calculator (EIC) launched over five years ago and we now have nearly 25 Canadian Destinations using the tool. With continued growth on the horizon, this is a great opportunity to invite our Canadian members to a special webinar to hear updates on the Canadian EIC Model and to engage with the Destinations International and Tourism Economics teams that support our subscribers. Join us in this unique opportunity for our Canadian EIC clients and bring your questions, thoughts and ideas for lively discussion, engagement, and learning.

Festivals and Cultural Events are a common occurrence in most destinations, but the question of how to measure and report on their impact is an ongoing one. Likewise, how does the Festivals and Cultural Events Module of the Event Impact Calculator measure that impact and what are the Best Practices for reporting that impact to your stakeholders? Whether you are a current Festivals Module Subscriber or considering subscribing, join us for an in-depth review of the Module and some subscriber Case Studies and Best Practices.

As a new school season begins for many, what better time to get Back to the Basics with the Event Impact Calculator (EIC). Join Destinations International and Tourism Economics for an overview and refresher on the EIC tool and to learn what is new and upcoming. Bring your questions and come ready to learn!

​Join us and our partners at Tourism Economics on Wednesday, May 18 at 11:00am Eastern for a thorough overview of the Event Impact Calculator. See what all the talk is about, refresh your knowledge and understanding, and get all your questions answered.

As the world recovers from the effects of the Covid-19 pandemic and the resulting slowdown of global travel and business events, destination leaders have had a rare opportunity to reflect on the impact of our industry on our communities—and a chance to rebuild in a way that is mindful, strategic, collaborative, and intentional. Join Jane Cunningham, Andreas Weissenborn and the team at Oxford Economics to hear about the Event Impact Calculator (EIC). Celebrating ten years, the Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organisations are better prepared to tell the story of their destination through data and make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors.