Are you unfamiliar with certain Event Types in the Event Impact Calculator (EIC)? The EIC is comprised on 17 distinct Event Types spread across four modules: Meetings, Sports, Festivals, and Local Events. While most are familiar with the broad categories, differences and overlap between Event Types, such as Testing/Education Local Events, Film and Award Festivals, Adult Amateur Sports, and Business Meetings can be subtle. This webinar will provide tips on how to match similar events to one of the 17 Event Types in the EIC. Join us for this informative webinar to: • Gain a deeper understanding of all 17 Event Types: Explore their unique characteristics, behavioral patterns, and similarities. • Navigate the EIC with confidence: Learn how to effectively use different Event Types for accurate impact analysis. • Unlock the potential for interchangeable use: Discover scenarios where specific Event Types can be strategically substituted. Don't miss this opportunity to become an EIC expert!

With a robust presence across all 10 provinces and spanning over 30 destinations, the Event Impact Calculator (EIC) has become an integral tool within Canada's events landscape. We're excited to convene and delve deeper into this pivotal industry tool, discussing best practices and the future of the EIC in Canada. Join us for a gathering of Canadian subscribers to learn how others are currently utilizing the tool and planning to use the tool in 2024. Bring all your EIC questions and ideas for a lively open discussion.

Ever wondered about the differences in the EIC Modules; specifically, when it comes to the variety of events you host in your destination? Join us as we take a deep dive into some exciting and unique events being analyzed in the EIC, think Taylor Swift Concerts and NFL Training Camps, and spend time discussing which module to use in these and other various scenarios. You will be provided with detailed explanations of the inputs required for the different modules as well as the language needed to clearly explain the corresponding output report to your stakeholders.

Non-economists that use the EIC can face some tough questions from their stakeholders about the calculator’s outputs. It is therefore critical for subscribers to understand how to succinctly and effectively report on their impact numbers. In this session we will explain the data and theory behind the calculator and how and why each model is unique to each subscriber. In addition, we will discuss the potential of new technologies and data to be added to the calculations. Come with your questions and be ready to better understand what drives the calculator outputs, what “other” taxes are, and how often the data is refreshed. You will leave the webinar equipped with some simple economic language to help you report those numbers back to your stakeholders.

The Fourth Module of the Event Impact Calculator (EIC), the Local and Public Events Module (LPE), was launched in 2019 to complete the Event Impact Analysis Circle. Since then, many Destination Organizations and their partner Convention Centers/Venues use this Module to tell the entire story of Event Impact in their destination. Join us for a thorough review of the Module and to learn how Explore Edmonton and the Edmonton Convention Center use the LPE Module as a collaborative tool.