Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

The Event Impact Calculator (EIC) is a staple and best practice in the day-to-day operations of nearly 370 destination organizations. During this webinar, we will review the common threads, frequently-asked questions, and best practices among subscribers when using the tool, including: • Setting event dates • Capturing the percentage of overnight, day, and local attendees • Making model adjustments to account for more organizer spending • Interpreting impacts • Finding hosting costs in your results • Adjusting results if run in the past or future Join us as we dive into these topics and more. Come prepared to learn, ask questions and increase your knowledge of and proficiency in the calculator!

Event Impact Calculator (EIC) subscribers have the option to connect directly to the calculator from within their iDSS platform to manage the sales, services and reporting process of their event calculations. Whether you are currently taking advantage of this option within iDSS or interested in learning more, this session will review how it connects in your CRM, what you can map, tag or customize and how to create custom reports; in addition, what the steps are to implement the integration. Join the DI and Tempest Teams for an open discussion and to get all your questions answered about the integration process.

Event Impact Calculator (EIC) subscribers have the option to connect directly to the calculator from within their Simpleview platform to manage the sales, services and reporting process of their event calculations. Whether you are currently taking advantage of this option within Simpleview or interested in learning more, this session will review how it connects in your CRM, what you can map, tag or customize and how to create custom reports; in addition, what the steps are to implement the integration. Join the DI and Simpleview Teams for an open discussion and to get all your questions answered about the integration process.

The Event Impact Calculator (EIC) is easy to use, intuitive and requires a minimum number of inputs to receive a two-page output report. Subscribers of the tool appreciate the detailed report, its standard style, and the ability to choose which parts of the report to share with their various constituents. Therefore, interpreting the report and understanding the “inputs” that create the various outputs is crucial to delivering and communicating event impacts to your community. Join us for this interactive webinar as we review the EIC Output Report and how to interpret the impact numbers.