Visit Raleigh: Maximizing Destination Tools for Real Impact
Experts across Visit Raleigh's team will share their experience using the Event Impact Calculator (EIC) and Overnight Room Demand Analyzer (ORDA) among other destination tools as the foundation of their strategic plan implementation and venue/event partner engagement efforts. Join us for this important destination case study from Raleigh, N.C.
Jonathan Freeze, CDME, CHIA
Director of Marketing and Communications
Jonathan brings 20+ years of industry experience and expertise to his role and has earned the highest credential available in the CVB industry, the Certified Destination Management Executive (CDME).
Executive Vice President
Loren Gold is the Executive Vice President for the Greater Raleigh Convention and Visitors Bureau. As the Executive Vice President, Gold is responsible for leading the development of strategic sales and marketing programs, including brand management, market research, marketing communications, IT, advertising and public affairs.
Malinda Harrell, CMP, CASE
Director of Sales
Assisting planners from N.C. and S.C., Ala., Fla., Ga., Ky., La., Miss. and Tenn., who represent corporate organizations (excluding faith-based, fraternal, multicultural) and who will be using the Raleigh Convention Center only.
Kirk is in her 4th year with the Greater Raleigh Sports Alliance (GRSA). Kirk assists the GRSA staff in various capacities, including the areas of administration, sales, services, marketing, PR and research, and she manages the GRSA social media accounts. Ashlee was previously the Industry Relations Manager for Visit North Carolina. In that capacity, she oversaw the Sports Marketing efforts and her duties also included the domestic group market as well as administrative responsibilities. A graduate of North Carolina State University with a B.S. in Sport Management, Kirk resides in Raleigh.
Director of Information, Security and Digital Innovation
Vimal Vyas is an industry leader in the technology of marketing (martech), directing the Greater Raleigh CVB's marketing technology efforts since 2004. He is responsible for the Bureau's digital innovation efforts, including digital product (web/mobile) development, data integration, cloud-based software solutions, infrastructure, content and Internet marketing technologies, and business intelligence.
Alyssa Poulin (Moderator)
Senior Product Engagement Manager
An advocate for authentic travel experiences that serve both residents and visitors, Alyssa Poulin is Destinations International's Senior Product Engagement Manager. Dedicated to serving destination professionals in their quest to craft sustainable destinations, she believes in the power of sustainable travel. While earning her Masters in Tourism Administration at The George Washington University, she provided destination development research and consultation for tourism organizations across the US, Europe, and the Caribbean.
As the Sales Manager for a portfolio of four Marriott hotels, she directed sales for the corporate, government, and tour and travel market segments. Prior to that role, she ran the Certified Tourism Ambassador Program at the Journey Through Hallowed Ground National Heritage Area and National Scenic Byway where she trained and managed membership of over 600 frontline hospitality employees while promoting the region as a visitor destination.