Using Geolocation Data for Tourism Growth

Recorded On: 11/09/2022

As geolocation data (also known as human movement data) is becoming more prominent across the tourism industry, how can you be sure you’re leveraging it to increase visitor growth and analyze trends? Join our webinar to discover how geolocation data can be used to understand visitor movement and anticipate where, when and how people travel throughout a destination. In this webinar, you’ll discover:

  • Why geolocation data is vital to tourism growth
  • How to use and interpret human movement data in order to increase value to your visitors
  • Real-life examples of how human movement data is making destinations more money

Presented by NEAR.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Kelsey Waite

Director of Destination Sales


Kelsey Waite joined Near in 2021, where she focuses on building relationships with tourism organizations in North America. Near is the world’s largest dataset of people’s behavior in the real world with 5 billion events processed per day, and 1.6 billion devices seen monthly. Kelsey lives in Indianapolis and has been involved in the tourism industry for nearly a decade. She has held roles on several industry association committees and earned her Certificate in Hotel Industry Analytics in 2015. Kelsey has previously worked for Crowne Plaza Hotels in Indianapolis, and the tourism bureau in Park County, IN. Before joining Near, she had a 6-year tenure with STR, acting as a leader in hotel analytics for destinations of all sizes across North America. She received her B.A. in Travel and Tourism from Ball State’s Honors College.


Using Geolocation Data for Tourism Growth
11/09/2022 at 1:00 PM (EST)  |  Recorded On: 11/09/2022  |  45 minutes  |   Closed captions available
11/09/2022 at 1:00 PM (EST)  |  Recorded On: 11/09/2022  |  45 minutes  |   Closed captions available
Presentation Slides
Open to download resource.
Open to download resource.