The Rise of the CXO in Tourism in a Post-Covid World
Recorded On: 05/27/2020
“What got us here – won’t get us there.” Transitioning from a destination marketing function to a destination management function in a post-Covid world will require much more community engagement than before. This is where the CXO and Advocacy messages play a huge role.
During this webinar we will:
• Cover past experience economy principles and transition into what’s needed post-Covid-19 – both virtual and live experiences
• Explore the role of visitor experience management – initial efforts by current destination organizations working with partners and operators
• Build an experience manager job description with new competencies and questions to meet the current/NEW needs
• Highlight current advocacy and experience management success cases and share their plans to pivot messaging and practices
Presented by Treat 'em Right. Learn more about Treat 'em Right here.
CEO, Treat 'Em Right
As the founder and president of Treat ‘em Right, Phil Bruno has more than 40 years in experiential marketing management. Bruno works with organizations to stage on-brand experiences that routinely exceed customer expectations.
As a trainer and consultant, Bruno has created the tourism industry’s first customized e-learning destination awareness and hospitality skills certification program with more than 50,000 graduates. Treat ‘em Right training programs are used to prep workers for the World Series, NBA Championships and Republican National Convention. In 2017, Phil was subject of an article by the New York Times highlighting his advance approach. As a top speaker, Bruno has been invited to present at numerous U.S. and international travel conferences.
During the Covid-19 crisis, Phil created Hope at Home – Three Free e-certificate courses for industry workers to come out stronger and prepared on the other side.