The Next Normal: Pause. Change. Innovate.

Recorded On: 07/23/2020

Join Destinations International, industry leaders and peers for a day-long marketing and communications virtual summit focusing on the evolving role of destination marketers and the need for destinations to effectively react to the rapid changes occurring in the industry.

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Welcome Remarks: Don Welsh and Jack Johnson
Recorded 07/23/2020
Recorded 07/23/2020 From a global pandemic to an economic recession to communities in a complete social crisis, there is no new normal. Join Jack Johnson, Chief Advocacy Officer at Destinations International, as he sets the tone for the day with insights on what it will take to transition from a traditional CVB model to what a CVB needs to be in the new normal.
Opening Keynote: Mathew Sweezey
Recorded 07/23/2020
Recorded 07/23/2020 COVID-19 has changed our world more than any other single event in modern history. It has changed consumer behavior, access, desires, the economy, and as a result, marketing. Marketing is now more complex than ever. It is moving faster than ever, and consumers are shifting their brand loyalties for a multitude of reasons. So what are we to do? Mathew is regarded as one of the leading minds on the future of marketing. His visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500 companies, and nonprofit organizations alike find customers, break through and build modern brands. This morning’s keynote will center on the New Normal, Recovery, and the Next Normal.
Navigating the Data
Recorded 07/23/2020
Recorded 07/23/2020 Globally, the travel industry came to a screeching halt in March 2020. As we enter the summer and fall travel season, how do we as an industry navigate the data to put us back on a path to recovery? Join this panel of industry experts as they sort through what this data means, what data points are most telling and what will be the new benchmarks as we look to 2021.
Are You Really Addressing Diversity & Inclusion?
Recorded 07/23/2020
Recorded 07/23/2020 When the crisis of racial inequality, followed by calls for social justice hit the news media, was your destination really prepared for this moment? Did you know what to say and how to respond? Was your branding reflective of being inviting to all? Join us for a discussion on why diversity and inclusion is critical to travel and destination brands.
Tale of How Two Cities Launched a Meetings Recovery Marketing Plan
Recorded 07/23/2020
Recorded 07/23/2020 Join Digital Edge Marketing to learn how two destinations tackled their meetings marketing efforts post Covid-19. Explore Branson had a call to action by their CEO to develop a meetings program in less than a month’s time, which led to the destination’s first Virtual FAM hosting more than 300 planners. Visit Fort Worth knew it was going to have to adjust their meetings marketing not only due to the climate but due to their new fiscal realities.
PR: More Than Just Media Relations
Recorded 07/23/2020
Recorded 07/23/2020 Public relations and communications isn’t just about media relations anymore. Effective strategic messaging should be ingrained in every aspect of a destination organization. Knowing your organization’s voice in the community is important every day – but especially during a crisis. From fighting for funding to flash point politics to recognizing the importance of a strong communications strategy in advocacy plans – effective public relations and communications is the key to success for moving forward in our industry.
Balancing Visitor and Local Sentiment
Recorded 07/23/2020
Recorded 07/23/2020 Quarantines, phased re-openings, safety and security. All topics that now shape our new normal. The post-COVID-19 journey will be long and will have an impact on how we all engage with travel in the future. Join this panel discussion on balancing visitor perceptions and local sentiment as the industry works toward recovery and community engagement.
Bite Sized Learning: CrowdRiff
Recorded 07/23/2020
Recorded 07/23/2020
Bite Sized Learning: Omniexperience
Recorded 07/23/2020
Recorded 07/23/2020
Bite Sized Learning: Barkley
Recorded 07/23/2020
Recorded 07/23/2020
Bite Sized Learning: Fuseideas
Recorded 07/23/2020
Recorded 07/23/2020