The Economic Impact of NFL Home Games

Recorded On: 10/14/2021

Join industry experts for insight on how major league sports drive significant economic activity that supports businesses, households, and government finances in your destination.  Pro games draw fans from well beyond the local community and drive significant levels of spending in the regional economy.  Using Nashville as a case study, learn how a customized framework to analyze the impact of the Titans’ 2019 season on impacted the Nashville economy in terms of economic output, labor income, taxes and jobs.

Adam Sacks


Tourism Economics

Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector.

For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations.

Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. And by examining the economic merits of travel facilitation, taxation, and tourism promotion initiatives, Adam’s work has influenced critical government policies.
He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing.

Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.

Butch Spyridon

President and CEO

Nashville Convention and Visitors Corp

Andreas Weissenborn

Vice President of Research & Advocacy

Destinations International


The Economic Impact of NFL Home Games
10/13/2021 at 1:00 PM (EDT)   |  60 minutes
10/13/2021 at 1:00 PM (EDT)   |  60 minutes
Presentation Slides
Open to download resource.
Open to download resource.