Strategic Storytelling to Support Sustainable Tourism
Recorded On: 09/14/2022
By putting sustainability and stewardship at the core of their business model, destinations and communities are repositioning themselves for strength and resiliency as we emerge from the pandemic. Showcasing inspiring, real-life examples from GLP’s award-winning films and global case studies, Rob Holmes will provide best practices and insider tips to develop your content marketing strategy, putting authentic storytelling and sustainability at the heart of your strategic communications program.
Presented by GLP.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Founder & Chief Strategist
Rob Holmes is the Founder & Chief Strategist of GLP, a full-service content marketing agency that helps destinations reach their sustainability goals using award-winning storytelling, digital media distribution, and communications strategy for destination management. With 30+ years of experience in the sustainable tourism industry, Rob Holmes has visited 100+ countries, directed 300+ films, and spearheaded countless global strategic marketing campaigns for top-tier destinations, media, brands, & operators. Rob regularly presents at leading industry events, such as WTM London, ITB Berlin, PATA, WTTC.