Stay the Course: Using Your CRM to Keep Your Strategic Plan Off the Shelf

Destination Strategic Planning — we’ve all been there at some point. Meeting with stakeholders, sifting through data, compiling reports, to ultimately end up with a fantastic plan for your destination…that fizzles out in a year. We have figured out how to help you stay the course and keep your plan off the shelf. Join us as we illustrate real-life examples, best practices and step-by-step processes on how to leverage your existing CRM software to help you manage the implementation of your strategic plan to achieve the expected and planned-for results.  

Presented by JLL.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Bethanie DeRose, CDME

Senior Vice President, Global Tourism and Destination Development


Based in New York, Bethanie DeRose is a Senior Vice President with JLL’s Hotels &Hospitality Group specializing in tourism strategy, destination development and management. She assists clients with destination strategic planning, tourism readiness and sustainability, convention center asset management, public facility feasibility and overall destination positioning.

Bethanie has extensive experience in long-term destination and tourism planning efforts having completed over 50 projects domestically for destinations including Miami Beach, Florida; Philadelphia, Pennsylvania; Houston, Texas; and Denver, Colorado among many others. Internationally, Bethanie has been involved in convention center planning in Central America and global tourism readiness planning in Europe and Asia.

Loren Gold

Executive Vice President

Visit Raleigh

Loren Gold is the Executive Vice President for the Greater Raleigh Convention and Visitors Bureau. As the Executive Vice President, Gold is responsible for leading the development of strategic sales and marketing programs, including brand management, market research, marketing communications, IT, advertising and public affairs.

Vimal Vyas

Director of Information, Security and Digital Innovation

Visit Raleigh

Vimal Vyas is an industry leader in the technology of marketing (martech), directing the Greater Raleigh CVB's marketing technology efforts since 2004. He is responsible for the Bureau's digital innovation efforts, including digital product (web/mobile) development, data integration, cloud-based software solutions, infrastructure, content and Internet marketing technologies, and business intelligence.


Stay the Course: Using Your CRM to Keep Your Strategic Plan Off the Shelf
07/13/2022 at 1:00 PM (EDT)  |  Recorded On: 07/13/2022  |   Closed captions available
07/13/2022 at 1:00 PM (EDT)  |  Recorded On: 07/13/2022  |   Closed captions available
Presentation Slides
Open to download resource.
Open to download resource.