Maximizing the EIC Meetings Module

Maximizing the EIC Meetings Module

Can you believe it has been 10 years since we first unveiled the Event Impact Calculator (EIC), beginning with the Meetings module? Over the past decade, we've added three additional modules, integrated loads of features, updated data sources annually, and partnered with SportsETA and IAVM to broaden access to sports commissions and venues. With so much growth and innovation over the past decade, we thought it was the perfect time for a deep dive into maximizing your use of the EIC Meetings Module. 

We will cover the below event types:

An event where the primary activity of the participants is to attend educational sessions, participate in discussions, social functions, or attend other organized events. There is no exhibit component.

A gathering of delegates, representatives, and members of a membership or industry organization convened for a common purpose. Common features include educational sessions, committee meetings, social functions, and meetings to conduct the governance business of the organization.

An exhibition of products and/or services held for members of a common or related industry. Not open to the general public.

Chris Pike (Moderator)

Director of Impact Studies

Tourism Economics

Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

Marlene Bushouse

Senior Sales Administrator

Experience Grand Rapids

Marlene describes her job as “assisting the sales team in the obtainment of our yearly room night goal.” What she fails to mention is the endless litany of tasks she undertakes to help make that happen.

She’s a researcher and a proofreader and a scheduler and a designer and a negotiator and a diplomat and a travel agent. (And that’s just before noon on Monday.) If sales is involved, so is Marlene – you just may not know it, because she does it behind the scenes, unobtrusively. Which is why, in a nod to the Wizard of Oz, we’ve dubbed her “the woman behind the curtain.”

​Marla Allen

Convention Sales Support & Database Administration

Visit Spokane

Linda Ryan

Statistical Analysis Manager

Visit Albuquerque


Event Impact Calculator (EIC) Meetings Module
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin.