How to Build Community Through Tourism

Join dynamic speakers from Tourism Economics, Miles Partnership, and Civitas as they share how data and Tourism Improvement Districts (TIDs) are essential in building community through tourism. This webinar will also explore storytelling and how destination organizations can best communicate  information and initiatives to stakeholders to build community in their destination.

Adam Sacks


Tourism Economics

Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector.

For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations.

Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. And by examining the economic merits of travel facilitation, taxation, and tourism promotion initiatives, Adam’s work has influenced critical government policies.
He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing.

Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.

John Lambeth

President and CEO

Civitas Advisors

Andreas Weissenborn

Vice President of Research & Advocacy

Destinations International

Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into hospitality that left him with a continued passion towards the tourism industry.

Weissenborn spent just short of 11 years with Visit Baltimore helping with its Research, Technology, and Information Systems across the organization. In 2017, he joined the Association on behalf of a Destinations International Foundation initiative to be a dedicated research source for Destinations International. 


How to Build Community Through Tourism
11/10/2021 at 1:00 PM (EST)   |  60 minutes
11/10/2021 at 1:00 PM (EST)   |  60 minutes
Presentation Slides
Open to download resource.
Open to download resource. Please find the presentation slides from Civitas attached here. If you would like a copy of the presentation slides from Tourism Economics, please contact Adam Sacks at