How Location Data is Revolutionizing Marketing in the Tourism Industry

Who are your visitors? Where are they coming from? What do they do at your destination? The answers to those questions should be driving your marketing strategy, but the answers aren’t always easy or fast to find with traditional data sources. That’s where mobile location data comes in. Leveraging this type of data is critical in the tourism industry and can help you uplevel your marketing efforts, providing you with better targeting, personalization, measurement, and attribution.

Join Jayson Ayers, SVP Marketing Solutions from Near, as he shares real-world examples around how mobile location data works, and how you can maximize the potential of this enormous set of data in your marketing strategies.

Presented by NEAR.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.