Community Awareness: New Resident Sentiment Data in Canada and the United States
Includes a Live Event on 01/12/2022 at 1:00 PM (EST)
Destination organizations have begun to embrace the concept that the local resident is the industry’s most important customer – a vital partner in the development and prosperity of this industry. As such, resident sentiment has become the new “essential KPI.” The resident will be the partner at the table to advocate for funding and building new tourism product, the trusted source of important word of mouth to friends and relatives, and the beneficiary of the financial gains from this vital economic engine. This session will make available for the first time, the results from the 2021 National Resident Sentiment Study Towards Tourism for both Canada and the United States.