Communicating the Importance and Value of Tourism With Anna Blount
Includes a Live Event on 06/09/2020 at 11:00 AM (EDT)
As tourism professionals, we know the benefits that our industry brings to our communities. However, sometimes it’s difficult to convey the most convincing reasons why. In this webinar, Anna use both national resident sentiment survey results and geolocation data to reveal insights on how to most effectively communicate the true value of tourism to both locals and elected officials. Additionally, she will delve into an additional benefit of tourism advertising – its connection to enhancing your area’s economic development objectives.
Director of Research
Anna Blount is Longwoods’ first Director of Research Services, where she manages client relationships and business development, and provides project oversight. She helps clients translate their research results into actionable insights, as well as works to drive forward
Longwoods’ thought leadership through various public relations initiatives. With over fifteen years’ experience in market research, Anna develops, implements, and supports qualitative and quantitative research projects, and currently focuses on visitation, resident sentiment, and ROI/image studies, as well as geolocation data.
Before joining Longwoods, she was the Director of Market Research for MMGY Global, a leading integrated travel and hospitality marketing agency. Anna led the agency’s signature Portrait of American Travelers® syndicated research project for six years.