2022 Advocacy Summit
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Download presentation files from the 2022 Advocacy Summit in Bloomington, Minnesota. Access available to registered attendees of the summit.
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Bringing Left and Right Brain Data Together in a Community Indicator
Open to download resource.
Open to download resource.
It is critical to identify a clear and powerful community-facing measurement(s) to highlight how a destination organization is filling the community need for destination promotion. This session provides an overview of a six-month effort to explore what such a measurement would look like for our industry sector.
Cannabis and Hemp As Part of the Ecosystem
Open to download resource.
Open to download resource.
Hear from the Destinations International cannabis/hemp task force on research around the opportunities and issues at hand for destination organizations and the adoption of cannabis and hemp in our communities. We will walk through examples on how to align detractors and showcase examples of destinations adopting cannabis and hemp as part of their tourism ecosystem.
Choosing to Make a Difference: Effective Alternatives to Travel Boycotts
Open to download resource.
Open to download resource.
Destinations International has spent considerable time researching travel boycotts. While they are based in good intentions, the research shows that almost all of them are ineffective and counterproductive in achieving change. This session explores the reasons why and proposals an alternative approach that could lead to real impact and actual public policy changes.
Community Awareness: New Resident Sentiment Data for Canada and the United States
Open to download resource.
Open to download resource.
Picture Amir Eylon as the CEO of a destination organization. We have asked him to do just that and in that role, have asked him to lay out how he would use resident sentiment data to advocate. Amir will outline how he would develop resident advocates for funding and building new tourism product, being the trusted source of important word of mouth to friends and relatives, and being the beneficiary of the financial gains from this vital economic engine. As part of this session we will release a preview of the results of the 2022 National Resident Sentiment Study Towards Tourism for both Canada and the United States.
How Do Other Industries Engage Stakeholders In Powerful Grassroots Advocacy
Open to download resource.
Open to download resource.
Learn how to engage people to influence vital policy issues with grassroots advocacy campaigns. Grow your supporter base, educate them on your issues, influence policymakers and reach your goals.
The Essential Elements of Community Shared Value
Open to download resource.
Open to download resource.
To kick off the summit, Destinations International's Chief Advocacy Officer offers a view of the essential elements of the community shared value concept including the values they are based on and the implications they have. He will also outline how you can use these values to build out a successful advocacy strategy.
The Role of a Destination Organization in Addressing Crime and Safety Issues
Open to download resource.
Open to download resource.
Destination organizations are increasingly aligning with government and community organizations more intentionally to support initiatives designed to improve social issues and quality of life and elevate the overall destination brand beyond a tourism lens. Violent crime is one of these alignments. The causes of and solutions to violent crime fall outside of our wheelhouse, but it affects our communities, our brand, our home. We may not lead in this effort, but we have a supporting role to play. This session will discuss the results of a six-month process to identify our sector's role and best practices that can be followed in order to effectively support the community.
What Data Would You Use To Advocate for Your Organization?
Open to download resource.
Open to download resource.
Picture Adam Sacks as the CEO of a destination organization. We have asked him to do just that and in that role, asked him to lay out the data he would use to advocate on behalf of his organization as well as how he would use data to underscore his position and authority in the community.
Words Matter: The 2022 Destinations International Advocacy Lexicon
Open to download resource.
Open to download resource.
Words matter in politics, and they need to be chosen carefully to carry an emotional connection to people’s values and the values of our industry. This session marks the annual release of words we have found that are used by elected officials and can carry an emotional message.
Adding Local Color: How Bandwango Passports Enhance a Community’s Appeal
Open to download resource.
Open to download resource.
Bandwango products can be used in a multitude of ways but one of the most impactful is enhancing a community’s appeal. Examples of advocacy through passes include driving people to local businesses through a gamified trail or giving exclusive discounts to local heroes (i.e healthcare workers, teachers, etc). Take your destination to the next level through paid and free Bandwango passports.
DestinationNEXT - A Critical Advocacy Tool
Open to download resource.
Open to download resource.
Paul will give an update on the DestinationNEXT program and recent findings and trends. He will discuss how the program can be used to support strategic planning and destination master planning initiatives.
Effective Advocacy Through a Website Built for Your Community
Open to download resource.
Open to download resource.
Discover how Charlottesville, VA leverages their website as an advocacy platform through strategic content planning, partner marketing opportunities, and community engagement.
Leveraging Self Awareness for Advocacy Success
Open to download resource.
Open to download resource.
This session will provide case studies to demonstrate how the use of powerful personal assessment tools will allow destination organization professionals to become aware of their key individual strengths in order to develop strategies to improve their overall advocacy success.
Progress & Pipeline: Support Your Sales Strategy With This Data Deep-Dive
Open to download resource.
Open to download resource.
Using exclusive meetings and sales data, Simpleview and the Pasadena CVB will share how industry benchmarks were used to advocate for the destination organization, and how your organization can use this new key resource to develop your future sales strategies. We’ll dive deep into the insights offered about the progress and pipeline health of U.S. and Canadian destination organizations, divided into geographical regions and size based on GSF of exhibit space. Support your sales strategy by focusing on key data relevant to you and understand how to use it to advocate for your organization.
The Simple KPI that Every DMO CEO Needs to Lead Their Team and Their Destination
Open to download resource.
Open to download resource.
Ben Vadasz of Destination Think will share breakthrough research on a KPI for visitor sentiment that correlates to the growth in visitor spend. Ben will share how destinations use Tourism Sentiment Index (TSI) to prove the economic impact of their destination organization, lead their industry to develop and improve the visitor experience and destination brand, and defend and grow budgets.
Transform Your Community Into Allies
Open to download resource.
Open to download resource.
Advocacy will always be a critical component of a destination organization's DNA, whether you’re fighting legislation, funding, championing new development, or defending your existence. To provide destinations with relevant and actionable insights, Destinations International and Tourism Economics are working together to deliver high-frequency analyses of relevant metrics for your community within the SYMPHONY market intelligence platform. This session will provide real-world use cases on how to arm yourself with data to drive your advocacy strategy and turn doubters into believers and community into allies to deliver on community shared values.
Using Insights and Data to Steward and Grow Community Shared Values and Advocacy
Open to download resource.
Open to download resource.
Bar charts and pie graphs do not tell a story on their own. Destinations have the data and insights to weave a narrative that builds trust and advocacy within their communities. This session will detail how one destination organization worked closely with their regional partners to better understand the movement of visitors and residents. Visit Sacramento convened community stakeholders and earned a seat at the table through stories of their key learnings: visitors who drove vs. flew, how seasonality did or did not affect visitation and resident and visitor downtown compression on specific dates and times. Now a valued and trusted source of intelligence, Visit Sacramento created community advocacy and support to help steward future efforts to build a better experience for visitors and life for its fellow residents.
What is the Opportunity Cost of Not Collecting Bed Tax?
Open to download resource.
Open to download resource.
Unlike most Florida counties, Martin County had no ordinance for vacation rental bed tax. This put the destination organization at odds with tax collectors, and missed opportunities to support local stakeholders. See how Martin County used Arrivalist's location data to build a data-driven case which aligned the community and resulted in funding approval to implement the missing bed tax.
Why Your Destination Needs a Podcast
Open to download resource.
Open to download resource.
This session will educate destination organizations on a new way to showcase their destination. By displaying this new form of passive consumption, destination organizations can learn how to slice and dice content in more ways than one—allowing them to get the most use out of one medium.