2020 Annual Convention Presentations

Access concurrent presentation slide decks from the 2020 Annual Convention. Please use your Destinations International member login to access the slide decks. Click the "register" button, sign in with your credentials, and you will have access to all available slide decks under the "Contents" tab. Contact us if you need assistance logging in.

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Brand USA Briefing
Open to download resource.
Open to download resource. While travel has slowed around the world, you will want your destination to be prepared when tourism is revitalized. Learn what Brand USA is doing to keep the United States top of mind in our international markets, and how to apply our ongoing trade and consumer marketing strategies to maximize your long-term international marketing efforts.
Gallery of Global All-Stars
Open to download resource.
Open to download resource. Join us for inspirational stories of attractions, activities and destinations that are not only surviving COVID-19 but are setting themselves up to thrive in a post COVID-19 world. Douglas Quinby, Co-founder & CEO of ARIVAL, will present an inspiring gallery of Global All-Star tourism businesses, highlighting those that are remarkable examples of response, recovery and reimagination. Discussion will also include the essentials of a robust recovery plan for any destination, summarizing practical lessons and critical best practices for a successful reopening and recovery program.
Learning to Think Differently
Open to download resource.
Open to download resource. When one talks about travel, one often overlooked aspect is accessibility. What has your destination done to create a strategy for developing your destination accessibility and highlight the assets that are genuinely accessible? Hear from two small destination organizations as they discuss how to set a framework for developing an accessibility strategy for your destination, as well as how to be inclusive for those with special needs. Both organizations led the charge in what can be an overwhelming undertaking and a challenge no matter the size of your organization. Learn about how to get started, what to avoid, proper language, and general advice and guidance on accessible travel.
Marketing That Brings Meetings
Open to download resource.
Open to download resource. Hear directly from those critical to the meetings industry’s recovery: meeting planners and attendees. Fresh insights from Destination Analysts’ ongoing meeting planner and traveling consumer studies will illuminate the communication and marketing meeting planners most desire from destination organizations—from inspirational creative to ideal channels to optimal timing. Discussion will also include information about the top desired experiences for both live and virtual meetings from the attendee perspective, and explore what this set of travelers needs in order to feel safe to attend live meetings in your destination again.
Meeting Dynamic Travel Demand with Performance-Driven Website Strategies
Open to download resource.
Open to download resource. The best performing websites are tightly connected with their marketing strategies. As consumer demand to return to travel increases, your website strategy must evolve to match your intent-driven marketing strategy. Even through the pandemic, we have seen this strategy result in 150%+ year-over-year increases in website traffic, nearly 200% year-over-year increases in visitor guide requests, and the need for the creation of custom pages meant not just for road trips and leisure travelers, but improved engagement for meetings and event planning. This session will provide a detailed overview of how agile marketing and growth-driven design ensures that your organization will perform at a higher level.
More Important Than Ever: Culture in Destination Organizations
Open to download resource.
Open to download resource. As the landscape of expectations continues to change for destination organizations with regard to establishing and communicating value to their community, the importance of the internal culture and how that culture interfaces with their community and stakeholders becomes ever more critical. This interactive session will help you understand how to cultivate an organizational culture, transition from practitioner to influencer, and examine the influence of that culture on your community.
OrganizationNEXT: Strategic Recovery for Destination Organizations
Open to download resource.
Open to download resource.
Reimagining Yourself: Preparing for a Post-COVID Industry
Open to download resource.
Open to download resource. Join this panel of diverse industry leaders sharing advice on how prepare yourself and your teams for a new post-COVID destination organization industry. The discussion will center around the importance of professional development, and enhancing and expanding skillsets to be better prepared for the new reality.
Skip the Vanity Metrics: Measure Social Sentiment and Visitor Perception Instead
Open to download resource.
Open to download resource. As the saying goes, people will think about you in one of three ways: positively, negatively, or not at all. The same could be said for a destination – your visitors and potential visitors have a picture of your destination in their heads. How can you learn what they think, and what can you do with that information? This session will take a deep dive into the importance of deeper analytic research, relationships with the target traveler, the importance of social listening, and how the measure of success for a marketing program is shifting from vanity metrics, such as impressions, to real insights gained from visitor sentiment. We will discuss visitor perception – what drives it, how it can be measured, and how to turn perception into strategic action and opportunity. This approach to understanding what (potential) visitors think about a destination is especially important in the post COVID-19 world when the perceived safety of a destination has become a key factor in the decision-making process for booking travel.
Small Team, Small Budget, Big Impact
Open to download resource.
Open to download resource. Many of us are part of a one or two person team, tasked with doing it all. You’re not alone! During this session we will share tips on how a small team with a small budget can make a big impact. Join us for lessons learned and best practices on building partnerships, creating the brand, and knowing when to ask for help, to create impactful and important outcomes.
The Outdoor Adventure Niche
Open to download resource.
Open to download resource. A destination's largest venue may be its outdoor space. Outdoor Adventure is a niche market that impacts every destination organization. From bicycle tourism to walkers, runners, hikers and campers, this session will help you recognize what your destination has to offer, and will provide practical tips and best practices on how to attract visitors as destinations around the world begin to open back up.
Using Digital Platforms to Strengthen and Uplift Your Community
Open to download resource.
Open to download resource. Successful destination organizations are extending beyond traditional marketing roles to become valuable assets for their communities. This session will provide real-world examples of how destinations are using their websites to connect with their communities, as well as actionable ideas for leveraging your digital platforms to better support and communicate with residents, local businesses and stakeholders.
University Cities
Open to download resource.
Open to download resource.