2020 Advocacy Summit: Main Stage Sessions (Oct. 15)

Recorded On: 10/15/2020

Click on the "Contents" tab to view full session recordings from the Advocacy Summit Main Stage. Selected recordings and slide presentations are available immediately, and additional resources will be posted soon.

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Learning from Our History: Detroit 1896 to Today
History Recording
Recorded 10/15/2020
Recorded 10/15/2020 In 2008, Maura Gast captivated the Destinations International Annual Convention audience with these words - “If you build a place that people want to visit, you build a place that people want to live. If you build a place where people want to live, you build a place where people want to work. If you build a place where people want to work, you will build a place where business has to be. And if you build a place where business has to be, you’ll build a place where people have to visit.”(You can watch the excerpt of her speech here https://www.youtube.com/watch?v=-x3xwwZ1YmM&feature=youtu.be) Behind that statement was over 100 years of history. Understanding how historical factors have shaped our industry, bringing us to record impacts but also leaving us vulnerable to crisis and attacks, is important as we chart a future to the next normal. Never has the phrase “learn from history or you're doomed to repeat it” been more relevant.
History Slides
Open to download resource.
Open to download resource.
Can Advocacy Accelerate Recovery?
Recovery Recording
Recorded 10/15/2020
Recorded 10/15/2020 Historic travel industry losses continue to mount. However, signs of recovery point to big opportunities for destinations over the next 18 months. During this session, Adam Sacks will share Tourism Economics' latest views on the economy, expectations for how and when travel will fully recover, as well as perspectives on the interplay between advocacy and a sustainable long term recovery.
Recovery Slides
Open to download resource.
Open to download resource.
Destination Safety: The New Priority
Safety Recording
Recorded 10/15/2020
Recorded 10/15/2020 Destinations International has stated that it is the job of the destination organization to pitch in and help make a destination safe – to make the residents feel safe so that travelers can be invited to visit. If residents feel that they and their community are at risk, you may be courting disaster with any external marketing campaigns. Visitors must be made to feel that your destination is safe to travel to and that it has gone the extra mile to ensure that safety is the first concern. Discover Long Island has been a leader in taking on this challenge with the hiring of an Official Health & Wellness Ambassador. Hear from both the President & CEO, Kristen Jarnagin, who adopted this strategy, and Dr. Michele Reed, who acts as an advisor on health and safety-related protocols to tourism industry leaders, as they share safe travel tips recommendations on how to enjoy Long Island’s tourism attractions and vast outdoor experiences.
The Importance of Resident Sentiment in a Crisis
Resident Sentiment Recording
Recorded 10/15/2020
Recorded 10/15/2020
Sentiment Slides
Open to download resource.
Open to download resource. Communities are often the environment wherein residents develop identities, forge relationships with peers, and create meaning and coherence in their lives. A community's reputation - shared beliefs among residents about the positive or negative qualities of a community - can influence people's views about themselves and the broader community. We are excited to welcome back Longwoods International for this exclusive release of their 2020 Resident Sentiment study. We will be taking a deeper look at what changed for this year with a deeper discussion as to why this matters to a destination organization. Join us for part 1 of this discussion, to be continued at the November 12 Advocacy Summit.
The Unusual Suspects: The Community Benefit Funding Model
Unusual Suspects Recording
Recorded 10/15/2020
Recorded 10/15/2020 At the 2020 Annual Convention, the Destinations International advocacy team introduced the concept of a Community Benefit Funding Model. This model is based not just on "heads in beds" but in a broader view of the direct beneficiaries of destination promotion. This session picks up where that session ended and will explore specific funding sources.
Lexicon 2020: Expanded with New Words to Know and Use
Lexicon Recording
Select the "Watch Recording" button to begin.
Select the "Watch Recording" button to begin. The Lexicon is based on the idea that relying merely on ROI numbers to defend the value and relevancy of a destination organization was no longer a viable advocacy strategy. Instead, destination organizations need to support that message with an emotional and value-based appeal to convince political leaders and community stakeholders that without a destination organization, these returns will inevitably vanish. Utilizing Quorum, the world's most comprehensive database of legislative information, we were able to build a list of key words that were used repeatedly by elected officials when talking positively about travel and tourism. We then ran an analysis of political discourse around related topics and public goods, and found that many of the same key words were being repeated by political leaders. In 2018 we released a master list of ten keywords. A year later, we updated that list and expanded it to twenty words. This year Destinations International released our 2020 edition of thirty words with country specific lists for Australia, Canada, and the United States. This session will review the words AND discuss strategies to put them in use at your destination organization.
Lexicon Slides
Open to download resource.
Open to download resource.
Closing Keynote: Rebecca Ryan
Rebecca Ryan Recording
Recorded 10/15/2020
Recorded 10/15/2020 Rebecca is a futurist, author, and entrepreneur. She is the founder of NEXT Generation Consulting and has held residencies at the Alliance for Innovation, the Governing Institute, and the Association of Government Risk Pools. She is the board chairperson and faculty member at the Institute for Zen Leadership.
Rebecca Ryan Slides
Open to download resource.
Open to download resource.