2020 Advocacy Summit: Case Study Recordings (Nov. 12)

Recorded On: 11/12/2020

View case study recordings from day two of the 2020 Advocacy Summit.

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Envisioning the Livable Destination
Livable Destination Recording
Recorded 11/12/2020
Recorded 11/12/2020 The devastation reaped by the pandemic places a great emphasis on recovery. For destinations, that primary focus is directed to rebuilding tourism, convention, and sports business. The continued need to provide shared community value necessitates that our strategies through recovery and beyond connect business growth to a greater level of relevancy to the community as a whole. The outcome will produce more livable destinations and a more strategic approach to destination direction. Sponsored by: Clarity of Place
Livable Destination Slides
Open to download resource.
Open to download resource.
Virtual Connections with Elected Officials
Virtual Connections Recording
Recorded 11/12/2020
Recorded 11/12/2020 A look at some recommended ways to connect with elected officials as we navigate virtual meetings and reliance on other digital communications. Sponsored by: Miles Partnership
Virtual Connections Slides
Open to download resource.
Open to download resource.
Bucking Behaviors: Defending Pandemic Marketing Practices
Bucking Behaviors Recording
Recorded 11/12/2020
Recorded 11/12/2020 At the start of the pandemic, many destinations paused and cancelled paid marketing, and those decisions continue to be impacted by travel and legislative restrictions. Some destinations bucked the trend, went their own way, and worked with elected officials to demonstrate why. In this session, representatives from Utah and Lake of the Ozarks will share their recipe for success during Covid-19. Sponsored by: Tripadvisor
Establishing the Value of a Shared Community Asset
Community Asset Recording
Recorded 11/12/2020
Recorded 11/12/2020 It is widely accepted that fire departments keep us safe, schools keep our future secure, and parks keep us healthy. But what is widely accepted about your destination organization? It should be known that destination organizations keep communities working, but until now, that’s been hard to prove. In this session, you will see how a new tool from Experience Kissimmee solves the long-standing problem of calculating the ROI of your destination organization, AND communicates the value in a way that residents, politicians, and associations can understand and appreciate. Sponsored by: Arrivalist
Community Asset Slides
Open to download resource.
Open to download resource.
COVID-19 and the Black Traveler
Black Traveler Recording
Recorded 11/12/2020
Recorded 11/12/2020 As the industry looks toward recovery and works to become advocates for underrepresented travelers and communities, this presentation by MMGY Travel Intelligence – the facilitator of the upcoming Black Traveler: Insights, Opportunities & Priorities study – observes how COVID-19 has impacted this underresearched traveler segment and how future preferences and consumption trends tell us how to meet Black travelers where they are. Utilizing MMGY Global's September 2020 Travel Intentions Pulse Survey data, this session empowers marketers with insights that give context to how the global pandemic has impacted black traveler behavior and reveals opportunities in recovery. Sponsored by: MMGY Global
Black Traveler Slides
Open to download resource.
Open to download resource.
Contemporary Methods in Goal Setting for Sales
Sales Goals Recording
Recorded 11/12/2020
Recorded 11/12/2020 Our recent 2Synergize Quick Q survey revealed the majority of destination organization sales leaders are still relying on historical booking trends by both manager and market to direct goal setting, but is this the best way forward? In lieu of a crystal ball (especially when the one we have is foggy at best), how should destination organizations lead stakeholders in goal setting for the coming year? How can destination organizations revise their goal setting methodology and take the opportunity to align with hotel partner stakeholders? This session will examine common (and not-so-common) goal setting practices, explore the concept of year-end goals vs. sales production goals, and explore hotels' crossover goals and how they can apply to destination organizations. Sponsored by: Simpleview
Sales Goals Slides
Open to download resource.
Open to download resource.
Evolving Events: A Scientific Approach
Evolving Events Recording
Recorded 11/12/2020
Recorded 11/12/2020 To help lead the events industry to recovery, the Philadelphia Convention & Visitors Bureau has announced a partnership with their local scientific community. Join us to learn how the PHLCVB team works collaboratively across community organizations to build lasting change and prepare for the new demands of the modern event industry. Sponsored by: Tempest
What Current Perceptions Reveal about Travel’s Recovery
Travel Recovery Recording
Recorded 11/12/2020
Recorded 11/12/2020 Destination Analysts’ summarizes the breadth of what is known about Americans’ thoughts, feelings and behaviors about travel right now from its ongoing weekly Coronavirus Travel Sentiment Index study, in order to frame expectations for the next several months in the travel industry’s recovery from the COVID-19 crisis. Sponsored by: Destination Analysts
Build the Plan: The Future of Tourism
Build the Plan Recording
Recorded 11/12/2020
Recorded 11/12/2020 Over the past decade the fundamental role and function of a destination organization has changed significantly. The current pandemic has only accelerated those changes. As organizations, we need tools and processes that will help us build resilient destination networks, engage a broad range of stakeholders and align with our communities. If you've already started, give yourself a grade and continue to refine. If you haven't begun, now is the time to build the plan. Sponsored by: Simpleview
Build the Plan Slides
Open to download resource.
Open to download resource.